Keeping Up With AI Isn’t the Same as Learning It

Show notes

Behind compared to who? Is AI FOMO real, or are we creating it ourselves?

There’s a new AI tool, model or feature every week, and plenty of people feel they’re falling behind. Charlie Hills (https://www.linkedin.com/in/charlie-hills/) reviews AI releases for his large LinkedIn following, and even he feels the pressure. In this episode, James O’Regan and Gerjon Kunst ask him where AI FOMO comes from, who people think they’re behind, and what you actually need to keep up.

Charlie explains why you should pick one model and get good at it instead of switching every week, why handing your credit card to the latest AI agent is a bad idea, and why the Obsidian second-brain graph is mostly hype. He also walks through his own setup: Claude Code, a folder per platform, and self-scoring loops that keep improving an output until it meets his rubric.

They also discuss why marketing teams should be using GitHub, the coming “dead internet,” and the part of his work Charlie will never hand over to AI.

⏱️ Chapters
00:00 Is Charlie part of the AI FOMO problem?
01:06 From marketing manager to full-time AI creator
03:18 Quitting the 9-to-5
04:37 Why growing on LinkedIn is harder now
06:39 Starting over: embrace the cringe and post daily
08:43 Behind compared to who? Where AI FOMO comes from
11:46 Privacy risks and is anyone genuinely late to AI?
14:50 Charlie’s content system: one folder per platform
18:04 What is an AI loop? Rubrics and self-scoring
19:57 MCP in practice
22:37 How to decide which AI tools to ignore
26:49 Getting Claude to test new features for you
29:52 Let AI watch the YouTube videos for you
31:23 Second brains: skip the Obsidian graph hype
33:52 Why marketing teams should use GitHub
39:07 Two hours a week? Learn Claude Code
40:18 The AI bubble and the Dunning-Kruger effect
43:15 One thing you can do this week
44:38 Prediction: the dead internet theory comes true
47:09 What Charlie won’t hand over to AI

🔗 Connect with Charlie Hills
LinkedIn: https://www.linkedin.com/in/charlie-hills/
Substack: https://charliehills.substack.com/
YouTube: https://www.youtube.com/@CharlieHillsAI
Website: https://charliehills.ai/

📚 Mentioned in this episode
Charlie’s Claude skills library: https://github.com/charlie947/social-media-skills
Charlie’s Claude Motion prompts and house-style file: https://charliehills.substack.com/p/claude-motion-graphics
Dead internet theory explained: https://tech.co/news/what-is-dead-internet-theory

#AI #ArtificialIntelligence #ClaudeCode #AIFOMO #ContentCreation #LinkedIn #AIAgents #FutureOfWork #Podcast